Monthly Archives: November 2017

These Astro-Droids Are Getting Quite Out of Hand

This time around we return to Coruscant and a poster featuring an astromech droid, surely the most beloved and indefatigable model of robot in all Star Wars lore.

This is one of many signs whose prominent use of Mern, the Aurebesh “M” immediately marks it as an advertisement for the Coruscant Marketplace. Aside from the large M glyph, this signs shares elements with other advertisements: the double Mern, for example, appears in other posters we’ve seen around the galaxy.

In addition, the circular icon seen faintly in the center, dark gray panel is used on the high-tech banners or street signs that delineate the Old Galactic Marketplace neighborhood of Coruscant.

I think it’s pretty neat to see so many posters and ads, which may seem different and alien at first glance, were clearly designed to share the kind of common branding that we might recognize on our own advertising soaked world.

Finally, while preparing this post I recalled yet another sign that I covered back in the earliest days of this blog that also showcases a droid. To be perfectly honest, my original recreation is pretty much rubbish, so I decided to go all George Lucas on it and give it the Special Edition that every Gonk droid deserves. I think my second try turned out a bit better.


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